The Judges 2021

Account Manager

Marcela Torres

Commercial Director EMEA

Marcela moved from Bogota, Colombia, to London in 2004. She has been working in the gambling industry since 2008, including roles on both operator and supplier side. Marcela has worked with many tier 1 operators, building strong relationships and expanding IGT’s business footprint, with extensive knowledge of both the retail and digital channels, having instigated the omni channel strategy for IGT since 2016. She has built up extensive knowledge across a variety of verticals, including bingo, casino, poker and sports betting. Having been with IGT, formerly GTECH, since 2013, Marcela currently leads the EMEA commercial team, as well as taking responsibility for global accounts, for IGT Play Digital.

Melvin Hulleman

Head of Account Management

I am a focused, enthusiastic, result driven and passionate individual with a vast experience of several areas of the business, spanning the course of over 15+ years, in different roles on both operator and provider side. Currently Head of Account Management at Authentic Gaming for the past 2 years, which has been a fantastic ride so far and really enjoying it!

Thomas Bijman

Director, NetEnt Affiliate

Thomas Bijman is the director of the affiliate business unit at Evolution.

He is tasked to transform and monetise the ever-growing B2B games portfolio of the group through a collection of high performing B2C affiliate sites reaching players across Europe and the US. As Director, he is responsible for the P&L, affiliate commercial strategy, and product development.

Before joining Evolution, Thomas worked at super-affiliate Catena Media where he held several integral roles and was a key member of the team which grew the business from a small start-up based out of a penthouse in Sliema, to the stock-listed powerhouse it is today.

An avid traveller at heart, Thomas has lived in four different continents including an Aboriginal community in Australia, a Muay Thai training camp in Thailand, and Guayaquil, a port city in Ecuador.


Eoin Findlay

Marketing Consultant

I’m half Scottish half Irish, born in Scotland on Christmas Day 1989. I graduated from the University of Strathclyde in Glasgow with a BA in Marketing and moved to Malta a few months later. I’ve lived in Malta for almost five years and in that time I quickly established myself as top performer within the Mr Green Affiliate team where I was quickly promoted to Head of Affiliates for Mr Green and William Hill International. In 2018 I won the iGB award for Best Sports Betting Affiliate Manager and also the iGaming Idol Affiliate Manager award. I have also spent a year as Country Manager for English speaking markets at Twin Casino and I am now a Marketing Consultant for a new international casino. In my free time I like to keep active - I hold a PADI Open Water License, and I enjoy swim and water-skier. I am also a keen skier, both on and off-piste, and enjoy watching my favourite football team Celtic.

Árpád Norbert Varga

Head of Affiliates and Acquisition

My name is Norbert Varga and I started my journey in the online gaming world around 10 years ago when I took the Affiliate Manager role at EnergyPartners, which is the affiliate program of EnergyCasino and EnergyBet. Before that, I was working in the retail sportsbook field and I had a few entertainment websites during the time when SEO was nothing more than just throwing the best keywords in one huge list to catch the top positions. After attending all the possible gaming events offline and online, meeting hundreds of affiliate partners and managers - I am still within the same team, where I am occupying the Head of Affiliates and Head of Acquisition positions. I feel honoured being part of the reputable iGaming IDOL 2021 judges team this year, and I will be trying to help them find the best Affiliate Manager of 2021.

Liam Dyson

Senior Affiliate Lead

Casino Dealer

Cassandra Falzon

Training Manager

Deandra Zanca

Head of Live Casino Academy

I am Deandra Zanca, married, mother of 2 kids.

My journey in the gaming industry started in 2009. I started my career in a land-based casino where I started to learn and deal casino games. 2013 I moved to the online gaming and continued to learn and grow within the industry. I joined the live casino academy in 2016 and my aim was to share all my knowledge I have gained through the past years. Teaching, developing and motivate others are my main goals. While working in the Academy I was responsible of organizing and delivering training schools for Game Presenters, Managers, Trainers, and other staff that require the knowledge of the live casino games and product.

In 2021 I have joined Stakelogic and now I am part of the Live Casino team as Head of Academy where I got the opportunity to live a dream of building up an online Live Casino from scratch which our product will be live in the beginning of 2022.

Disa Stigh


My name is Disa Stigh and I'm one of those Millennials who believe I can change iGaming. 

The iGaming career really took off after I won iGaming Idol as '' Live Dealer of the year'' a few years ago. After I spent hundreds of hours in the Live studio at Evolution Gaming in Malta, I decided I needed to accelerate and grasp knowledge of our iGaming industry from all verticals. By taking a big step from being a Live Dealer to Affiliate Manager, I had big shoes to fill and a new world to comprehend. 

Since networking and standing out in the crowd has been key for me during all these years in iGaming, I've been able to grow in a natural way from Live Dealer to CCO and Co-founder of Casino By Her. Panel discussions, speaking at conferences and gaining knowledge from well-experienced and innovative fellow industry colleagues,have been giving me the great comfort I need to trust my own ability through my career and personal life.

Casino Product

Henrik Fagerlund

Director, Product Innovation

Experienced and hard working Online Gaming Professional with 16+ years in the igaming industry. Having worked for companies like Paf, Boss Media/GTECH/IGT, NetEnt and now with Evolution. Mostly on the product management and business development side throughout my career. B2B as well as B2C experience. Prior to that, 13 years in Telecom with Ericsson (in Sweden and in the US) and Tele2/Comviq.

Bryan Upton

Founder & Director

Gaming Industry veteran and leader. Games Designer, Product Innovator with 15+ Years Experience in end to end Games Development, Product Management and Game Design in both Landbased Casino and Online in Global Markets including US. A Passion for making the best Casino games out there! Founded a new Game Studio, Lucksome, with Blueprint Gaming focusing on creating quality content for players all over the world.

Phil Lam

Global Head of Gaming

Phil Lam has working in iGaming since 2002 and has extensive experience in many varied roles across different verticals, operators, start-ups and game suppliers alike, having spent nearly 20 years in the industry at companies such as Betfred, Betsson, Genting, HeroGaming and NetEnt. Since 2019, Phil re-joined Betsson for a third time in the role of Global Head of Gaming.

Compliance and Regulated Markets

Beverly Pace

Chief Legal & Compliance Officer (CLCO)

I have been working in the compliance and legal & regulatory sector within the online gambling industry for the last 10 years. During this time I have worked with WH Partners law firm, was the Head of Legal & Compliance for LeoVegas, and now currently hold the role of Chief Legal & Compliance Officer for the SuprNation Group. I have built teams in the area of general compliance, legal, data privacy, tech compliance and IT security. My main area of expertise is handling and managing compliance matters under the laws of Malta and several other regulated jurisdictions, including the UK, Sweden and Denmark, and being knowledgeable in terms of any regulatory regimes and changes in compliance and licencing obligations across gambling markets. These further include working heavily with areas such as responsible gambling, anti-money laundering and marketing compliance, together with constant risk analysis in all facets of these areas. I have also held directorship and MLRO roles in the past and am currently part of a strong management team, focused on growing the business and balancing this out with numerous compliance and regulatory obligations.

Adrien Lefevre

Chief Risk & Compliance Officer

Customer Service

Mette Saliba Lorenzen

Global Head of Customer Support

Mette Saliba Lorenzen, currently holding the position as Global Head of Customer Service at Kindred Group. She has a background in marketing and communications and has worked with Customer Service from different aspects and roles within the industry and Kindred. She is passionate about transforming Customer Service to new levels through a people first approach and with focus on sustainability.

Johanna Pyykonen

Head of Customer Service

I have been working in iGaming industry for several years now, mainly in operational roles. Started my career in Customer Service, as so many others in this industry and worked through roles in Payments and Fraud back to CS. Never thought would actually be heading Customer Service team myself in the future, but I love every second of it. Its full of action, changes, you are always on the pulse of the business, hearing from the players at first hand.

Tsvetelina Rizzuto

Head of Customer Service – Betfair International

I started my gaming career in Bulgaria as croupier back in 1999 moving to “Plurijogos” in 2000 as a floor supervisor, working my way up to managing 3 of the company’s casinos based in Angola.
In 2011 I moved to the cruise ships industry where I met my now husband and with whom I decided to settle in Malta
I wanted to move from land-based casinos to iGaming (as leading sector in Malta) and Betfair was my first choice as an established and well-respected company on the island.
I have worked with the company ever since I moved to Malta in 2014. I started as CS agent, moved to Shift Leader in late 2014, I was promoted to Team leader in beginning of 2016, then to Team Manager in 2017 and I am now heading the Betfair International CS department since May of 2018.


Joseph Xerri

Design Manager

Joseph Xerri, 32, is a self-taught creative designer born in Gozo, Malta’s sister island. Having graduated in Mechanical Engineering, he decided his career path would follow his real passion: Graphic Design. Joseph had been in the industry for almost 8 years, working with several companies including Genesis Global Ltd. and Betsson.

His portfolio includes various accolades, such as the Behance Portfolio Reviews Appreciation Award (2015), Runner-up spot in the Advanced Photoshop Cover competition (2014), while his design was chosen for the Official Isle of MTV T-shirt in 2013. In 2019, he bagged the prestigious iGaming Design Idol award.

Joseph’s potential is shown in his professional growth, starting his career as a Social Media Designer and growing to a Design Manager position. Here is what he had to say to us: “Using my creative problem-solving skills I help brands communicate the right message with their users. It is my job to help companies deliver the right message to the audience.

Daniel Durrans

Head of Design

I've led creative teams across a range of gaming and entertainment brands over the past 12 years, seeing design take on an increasingly important role as a catalyst for growth within the industry. Since 2013 I have been fortunate to work with some incredible designers, marketeers, engineers and product people at Casumo, crafting end to end experiences that players love. I firmly believe that design teams, through their focus on quality and execution, can help set the cultural tone within an organisation whilst also driving massive value by putting the player at the centre of everything.

Richard Walters

Director Brand & Creative

A leader in the creative field with an abundance of experience creating and orchestrating teams in the iGaming industry. After cutting my teeth at William Hill, I moved to the multi-brand behemoth that is Betsson, soon establishing efficiencies and processes fit to feed Betsson’s insatiable appetite for expansion. With a keen eye for what makes a brand work in the sector, I understand the need for content to be creative, engaging, challenging, but most importantly it needs to make business sense. What’s the point if it doesn’t?! Further exciting challenges await in my next role as Director of Brand & Creative at BetVictor.


Jason Farrugia

Chief Officer Technology

Jason Farrugia is the Chief Officer Technology at the MGA. In his role, Jason is responsible for developing, implementing, managing and evaluating the Authority’s technological resources. He is also responsible for overseeing all technical aspects of the Authority by directing all employees to attain the company’s strategic goals established in the Authority’s strategic plan.
Jason joined the Authority in 2011 as a Licensee Relationship Executive, and then proceeded to occupy the positions of Systems Monitoring Executive and Information Systems Manager respectively, prior to being appointed Head – ICT & Records and later as Chief Technology Officer.
He possesses a Bachelor’s Degree in Business and Computing and also a Master of Science Degree specialising in Information Security around E-commerce both from the University of Malta. Jason is also a Certified Information Systems Auditor (CISA).
Prior to joining the MGA Jason held various positions within the ICT industry, specifically within the IT software design and systems implementation sphere.

Neal Garman


Neal Garman was appointed CTO of iSoftbet in June 2020. Neal has transformation and growth experience within Technology businesses, involved in two IPOs. He previously led technology functions in MoneySuperMarket, FinTech [CashPlus], Metropolitan Police, DEFRA, and Helios Towers. Neal is passionate about delivering scalable, ‘next generation’, data-driven technology, where throughput and resilience is critical. A focus on understanding a business's core purpose, growing its people, and creating technology that is considered an asset.
I guess that’s pretty much it for now. Let me know if you have any questions.

Luke Ciantar

Chief Technical Officer

Luke Ciantar is the Chief Technical Officer of the group of companies and is responsible for overseeing all technical and technology aspects of the company. He started his career with Malta Information Technology Agency being part of the core NOC team taking care of server operations within the Maltese Government. He then moved on to start his own business providing Managed Services to various local and foreign corporations. Since his appointment with River Tech, he works closely with the CEO to grow the company through the use of technological resources, delivering custom implementations with a complete transformation of mission-critical systems, and IT culture using his experience as an IT professional.

Finance Manager

Phil Richards

SVP Finance

My current role as SVP finance at Kambi comprises looking after an ever-growing global financial team, as well as having responsibility for all of Kambi’s offices worldwide and being a member of Kambi’s group management team, working within an extremely fast-paced and dynamic marketing-leading organisation at the cutting edge of sportsbetting technology.
As a qualified ACA with over 10 years of experience at Royal Dutch Shell plc, KPMG and in my current role as SVP Finance at Kambi Group plc (the leading B2B premium Sportsbook provider), this has allowed me to develop in-depth knowledge and experience across businesses, borders and industries. Being a native German speaker and having worked in both Germany and Sweden has developed my knowledge and understanding of working not just across industries, but cultures and countries as well, and enabled me to be accustomed to working in a variety of environments.

Adrian Mifsud

Finance Director

Adrian started his career with PricewaterhouseCoopers Malta (PwC) as auditor and advisor specialising on clients within the I-Gaming industry. His experience within PwC also included secondments to the Channel Islands and Sydney offices. Following an appointment with Betit, a start up Gaming company, Adrian eventually joined Betsson Group in 2014, as a business controller within the Finance Function, and in 2016 was promoted to head the Financial Planning and Analysis Function reporting to the CFO of the operations in Malta. Later in April 2019, Adrian was appointed as the Finance Director of the Betsson Group , reporting to the CFO, leading the whole Finance Function which principally consists of the Financial Reporting & Controlling, as well as the Financial Planning & Analysis Functions.

HR Business Partner

Marie Theobald

Chief People Officer

Marie is the Chief People Officer at Hero Gaming. Passionate about business, culture, and people, she is responsible for organisational and culture development, organisational structure, talent acquisition, talent development, and employee retention. With a combination of an academic background in Business and People Management and over 14 years’ experience in the talent management field in banking, hospitality, telecommunications and gaming, and a passion for developing people and organisations, Marie has developed a strong level of expertise in developing talent and managing people within Start-ups, SMEs and large organizations. Marie is intrigued with unique individual qualities in people and is passionate in finding ways of bringing people to work together more productively.

Tinatin Bonney

Head of Human Resources, Engineering

Tinatin Bonney is an internationally certified Senior HR Professional (Human Resource Certification Institute, U.S. based credentialing organization), with over 15 years’ experience of working in international, multicultural organizations (FMCG, FinTech, Telco and Gaming). Tinatin joined Evolution in 2018 as the Head of Human Resources (multiple locations) and in 2021 has moved her focus towards Engineering global direction. Before joining Evolution, Tinatin held positions of Human Resources Director at Telia Company, Chairwoman of HR and Labor Policy in International Chamber of Commerce and Regional HR Manager at PepsiCo International.

Fiona Ewins Brown


With over 20 years’ experience working in HR, Fiona has amassed a wealth of HR skills and knowledge in a variety of areas.

Fiona’s HR background has seen her work within global organisations with offices around the world. She has gained HR experience in Australia, the UK, and, most recently, Malta.

Prior to her current role as Chief HR Officer at Catena Media, and member of the management team, Fiona worked with such reputable organisations as GFI Software, Morgan Stanley, and Ernst & Young.

Her extensive CV has seen her working across all HR-related disciplines, with a more recent emphasis on talent management and leadership development.

Fiona has worked with a diverse range of employees throughout her work experience, and this has also informed her work as a qualified executive coach.

Fraud and Risk

Stephanie Grech

Payouts & Risk Assistant Director

Stephanie has over 12 years’ experience in the iGaming industry occupying various roles.
The iGaming industry is an industry she stumbled upon but subsequently found her passion in, with her main area of focus being KYC, fraud and risk prevention.
She has had a vital part in building processes and systems where the onboarding of customers has been a fast , easy yet still a fully compliant operation.

She believes that knowledge and education are vital in making prospective company owners not only able to run a successful company, but also safeguard their potential customers.
When dealing with fraud prevention the idea of having one common goal amongst the industry – that is the sharing of information to build one network is something she would like to see this industry moving towards.

Justin Psaila


Chief Financial Officer at Gaming Innovation Group. Experienced in managing financial risk, analysing and reviewing financial data, preparing and controlling budgets as well as making sure that leaders are supplied with appropriate financial reporting in order to take effective business decisions.

Awarded as the Most Innovative iGaming CFO in 2019 by AI Global.

10+ years of experience in iGaming. Maltese. Father of one human and two dogs!


Benedict McDonagh


Married father of four, living in Malta, with over 16 years of experience in iGaming in three different countries. Passionate about customer focused product development with a specialisation on functionality that revolutionises gambling games. I started my iGaming career at the then industry defining Betfair, which was both post, and pre Flutter(!), and took 9 different roles in 9 years, transitioning from Operations to Product. PokerStars provided the next education opportunity and I was lucky enough to be part of the first casino content launch during the final throes of their private ownership, and led Business Development for casino before getting back to my true calling of casino Product at Mr Green. Green Jade Games is the culmination of experience as a consumer and customer advocate and I could not be more proud to lead our team of dedicated experts as we transform gambling and gaming.

Kristina Hambardzumyan

Regional Director Malta

Gaming industry professional with 15 years of continuous experience within the industry. Advanced knowledge in business operations, marketing, economics and foreign languages enabled for her a great background of Finances and Management. She climbed the career leader from position of Content Manager, Trader, Risk manager, Marketing manager, Business development executive until Regional Director in Malta. Her proven working experience in different departments helps her better understand business operations and management of them.
Acting as Regional director in Malta for BetConstruct group, she’s trusted to develop a growth strategy focused both on financial gain and customer satisfaction, to promote the company’s products/services addressing or predicting clients’ objectives and build long-term relationships with new and existing customers.
BetConstruct is an industry-leading developer and provider of online and land-based betting and gaming solutions.

Dmitry Starostenkov


Dmitry Starostenkov has been leading EvenBet Gaming from the company foundation in 2001, from a local custom development startup to a worldwide renowned online poker software brand. He has over 15 years of expertise in online poker market and is passionate about its future growth, including the vertical development in the emerging markets. Dmitry’s ultimate experience not just in iGaming, but also in startups, crypto technologies, software development, and business strategy allows him to estimate every gaming project from nearly all possible angles.

Marketing Manager

Amy Riches

Head of Marketing

Trevor Westacott

VP Marketing

Trevor has spent the last 20 years managing and developing marketing teams in a variety of industries, from start-ups, to fast growing tech companies. He is passionate about brand culture that drives extraordinary customer engagement and specializes in B2B brand strategy. He moved into the gaming industry 9 years ago through NetEnt where he headed the marketing team. Trevor is currently employed as VP Marketing and leads a multi-disciplinary team of marketing and design professionals responsible for Marketing and Brand Strategy at Playtech.

Mikael Jansson

Head of Marketing Sweden

Office Management

Michela Borg


Michela has been part of Gamesys since 2016, originally as Head of HR for JackpotJoy and most recently in the role as CHRO for the Group. She manages a team of 20 HR and Office Management individuals dedicated to providing a best in class service for 1,800 employees in Gamesys’ 15 offices across the world.

She is a seasoned HR professional with experience in implementing and overseeing organisational growth, having served in both consultancy and in senior management roles within varied industries including Professional Services, Telecoms and Pharmaceuticals. Always on the go and with a cheerful disposition, she has a passion for engaging in complex multi-track projects, championing strategic organisational development and handling sensitive employee relations. She graduated from the University of Malta with a Bachelor in Psychology in 2007 and in 2013, was awarded a Distinction for her Masters in Organisational Psychology with the University of Leicester in the United Kingdom.

Shlomit Kedem

VP HR & Operations

Kevin Norville

Chief HR Officer

Kevin is a seasoned People, Organization and Culture professional; having over 15+ years working in the discipline of Human Resources.  He started his career in Customer Service, moved to Marketing and Business Development then later into HR. 

Kevin joined Betpoint about a year ago and his priorities have been automation, scalability and talent acquisition.  His pledge is to keep the company culture linked to its roots of being agile, lean, fun and focused.  

 He has an MBA from The George Washington University, in Washington, DC, USA and a Bachelor of Science degree in Finance from Liberty University, Lynchburg, VA, USA.

Rising Star

Dr Christopher Dalli


Dr Christopher Dalli is the CEO of online casino operator L&L Europe Limited. Prior to joining L&L, Dr Dalli was a Partner at Gonzi & Associates, Advocates, a law firm specialising in commercial and technological matters, where he led the Gaming department and assisted a number of top operators with their licensing and operational needs. Dr Dalli is also a legal expert on the National Anti-Doping Panel.

Adam Woodley

Global Head of Recruitment

As Global Head of Recruitment for Betsson Group, it’s Adam’s role to ensure his team are delivering the very best talent to the business. Adam began his Recruitment journey back in 2003, joining Betsson Group in 2015 and has been immersed in the iGaming industry ever since. Passionate about talent acquisition and keeping up to date with the latest trends on the Recruitment curve Adam brings with him a keen eye for potential and recognising talent.

Avril Morin

Director of People Operations

Currently the Director of People Operations at Gaming Innovation Group where I will be reaching my 4 years next March with GIG.
Started my career within the Marketing field having a bachelor in communication and Public relations, I soon realized I could make a bigger impact working closer to people and moved to HR around 10 years ago at different roles HR assistant, HR Recruitment and Development Manager, HR business Partner and Head of People. My area of expertise includes people management, leadership, change management, coaching, mentoring and organisational development.
Apart from this I like reading anything about HR trends and People in general, last on date and still in progress Agile HR by Natal Dank, and People analytics. During my free time, I like to be around my family and my friends, this is where I get energy and drive, when possible I like to travel mainly across EU but would like to discover more.


Nadiya Attard

Director of Sales 

Nadiya Attard is Relax Gaming’s Director of Sales. Bringing both commercial and technical experience to the table, she has been instrumental to the company’s growth strategy execution. In just over a year she has driven notable progress in the UK, Italy, Spain, Romania, Latvia, Sweden, and Germany as a result of her deep knowledge of regulated markets.

Vasilije Lekovic

Director of Gaming

Payments and fintech specialist with expertise in account-to-account (direct bank payments), Open Banking and carrier billing payments and user verification (KYC) across different industries (online gambling, video gaming, eCommerce) gained in various management and commercial roles. For the last 5 years, Vasilije has been leading the gaming commercial department of Trustly, the global leader in account-to-account payments, as well as various innovative product and business development initiatives, such as the launch of Trustly's flagship Pay N Play product, AgeVerify, NameVerfiy, InBanner and others. Prior to Trustly, Vasilije was in different commercial and business development roles in the information security and telecommunications industries.

He started his career in carrier-billing (mobile) payments for a global provider Infobip (Centili), where he was working in business development across multiple markets and industries, including eCommerce, online and mobile gaming and gambling. After that, Vasilije worked as a business developer for DrWeb, an information security software provider.
For the last four years, Vasilije is heading the account management division at Trustly, taking care (together with his team) of all the existing gaming clients of the company. Apart from that, Vasilije's role at Trustly includes being involved in strategy, business and product development, including being a part of the team that is bringing some of the most innovative product to the market, such as Pay N Play and in-banner betting.

Magdalena Podhorska-Okolow


Magdalena Podhorska-Okolow, currently holds the role of Chief Commercial Officer at Authentic Gaming, responsible for the profitable direction of the company's expansion and growth across global markets. Magdalena has behind her a total of twelve years in the igaming sphere, always holding roles within the commercial areas of thriving igaming businesses. Previous to joiningAuthentic Gaming, Magdalena has held senior roles in other reputable gaming companies including compliance test lab giant Gaming Laboratories International (GLI) and gaming supplier, NetEnt/Evolution.


Marta Szmidt

Head of SEO

Marta is currently Head of SEO at Evolution and she's a driven leader with proven SEO results in several highly competitive markets. Marta has lived in four different countries, speaks three languages and can't imagine working anywhere but in the digital world. In 2014, she started as an marketing intern in the education vertical, before joining Catena Media and later, Betsson. Today, she is responsible for managing all aspects of Evolution's SEO strategy - working on their exciting affiliate products.

Maria Sayapina

Commercial Product Lead

Maria Sayapina has headed an SEO department in casino and sport affiliation where her leadership and well-thought-out SEO strategies have had a significant impact on growing products within competitive markets, namely across the Nordics. In the recent years, Maria has taken an exciting turn in her career, diving into the product world whereby she puts together her vast SEO knowledge and her commercial and business insights to tap into new markets such as Canada, USA, New Zealand and Italy, delivering online casino and sport products of high quality.

Ivana Flynn

Head of SEO

Ivana Flynn is among the leading authorities in iGaming SEO today. With over a decade’s worth of experience tackling competitive niches, Flynn entered the casino/sportsbook sector in 2016 with Betsson. Since then, she has gone on to help operators and affiliates rank for the most competitive keywords, now running the SEO department at Mr Green/William Hill International.


Alberto Alfieri

CEO & Co-Founder

Alberto is a senior iGaming Executive with more than twelve years of experience in the online betting and gaming sector, having worked with some of Europe’s leading operators.
Past experiences include market expansions, management and implementation of marketing and growth strategies through sales management, product development and launch, continuous systems improvement, and bottom-line performance enhancements.
All the above activities were paramount to identify potential growth areas by analysing market trends and understanding customer requirements and behaviour.
Alberto is now CEO and Co-founder of Jada Gaming, a company providing a comprehensive AI-based solution tailored to help iGaming operators optimise all the necessary efforts to conduct intelligent business management and capitalise on the data sitting in their systems.

Sofia Madsen

Director of CRM & VIP

I have 15 years of CRM & VIP experience working for leading brands in online gaming. I specialise in driving development of customer engagement features and building CRM tools and systems that focus on operational scalability, segmentation, and automation.

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